LUXURY SKINCARE BRAND

SALT

Behind the Brand

Salt Skincare is a luxury, ocean-powered skincare brand designed for high-achieving women who seek more than just skincare - they crave a ritual that restores, replenishes, and reconnects them with nature. This concept project is inspired by the untamed power of the sea. Salt Skincare embodies strength, resilience, and the raw beauty of the ocean, delivering formulas as wild and potent as the waters they come from.

Project Scope

Brand Design
Packaging Design
E-Commerce Website Design

Project Overview

Taking you behind the scenes to how we brought this brand to life.

Unlike the serene, spa-inspired imagery often associated with ocean skincare, SALT Skincare celebrates the wild, bold, and uncompromising nature of the water itself. The formulas are grounded in rigorous scientific research, and the brand identity mirrors this relationship: potent and elemental, yet precise and considered.
The design approach is intentional at every turn. A flowing, ocean-inspired logo paired with bold typography sets the brand apart from minimalist industry tropes. Striking splashes of water detailing, a confident monospaced font, and a stripped-back but impactful tone of voice all reinforce the brand’s clarity and credibility.

As a premium brand, Salt Skincare is built to command attention — on the shelf, online, and in the hand. Minimal yet distinctive packaging combines deep marine blue with a cool off-white, balancing luxury with versatility. Texture and tactility play a central role: ceramic bottles, debossed details, and wraparound packaging that encourages touch, interaction, and discovery.
Every detail of SALT Skincare is designed to embody its essence: bold, resilient, and unapologetically powerful. The packaging doesn’t just sit on the shelf — it commands presence, invites touch, and sparks curiosity. Online, the brand holds attention with the same quiet confidence, transforming intrigue into lasting connection.