CORNISH JEWELLER & GOLDSMITH

Becca Williams

Behind the Brand

Becca Williams is a jeweller and goldsmith based in Penryn, Cornwall. At a turning point in her business, Becca wanted to become more selective with the commissions she accepts – focusing on clients who value her artistry, share her ethos, and aspire to own a statement piece that can be treasured for generations. Her new brand needed to feel high-quality and refined, while still honouring the organic, fluid style that defines her work.

Project Scope

Brand Design
E-Commerce Website Design
Brand & Product Photography

Project Overview

Taking you behind the scenes to how we brought this brand to life.

The vision for Becca’s brand was to create an identity that felt elevated and timeless, yet organic and free-flowing. To achieve this, we explored imperfection through letterforms and subtle shifts in placement, reflecting both the fluidity of her jewellery style and the freedom her clients have in shaping their own commissions.
Heritage and tradition are at the heart of jewellery making, and it was important to weave those themes into the design. At the same time, we wanted to balance them with Becca’s unique, contemporary style.

The submark became a defining feature: formed from the letters of Becca’s name and incorporating stylised versions of the alchemic symbols for gold, silver, and fire – key elements in her craft. This symbolic layering created a mark that is not only striking and distinctive, but also deeply meaningful.
The result is a brand identity that honours tradition while celebrating individuality. It captures Becca’s artistry and values in equal measure, positioning her as a jeweller who creates more than adornments – she crafts heirlooms to be cherished and passed down through generations.